Perhaps it’s time for me to join the music nib club…
I’ve begun reblogging/tumbling and commenting on ads on Tumblr. To me, these ads and sponsored content are a new and interesting direction in marketing, not just for social media, but in general. I see a day when banner ads, home page content, even display and print marketing will heavily borrow from Tumblr’s conventions and style. In turn, this understanding of how marketing integrates with its platform is a vital part of Tumblr’s success as a social platform.
As an example is this ad from Gap. Simple in appearance yet complex in construction, it has the immediacy of social media yet still conveys brand and style.
Time to talk semiotics, signs, symbolism, brand management, branding, logo construction and logotype, significant imagery, and other aspects of the dark world of “signifiers” and the “signified.”
I offer this example regarding the Kuleshov effect to explain how manipulated images create meaning.
Oh, and, Something to ponder for the future: is manipulated meaning another way of saying marketing?